http://vimeo.com/19489382
The 2011 Philadelphia International Auto Show went on at the Pennsylvania Convention Center for nine days, ended on Feb. 6th. The show was owned and produced by the Automobile Dealers Association of Greater Philadelphia. There were approximately 700 vehicles, including pre-production, vintage, classic, exotic, and green model cars, displayed throughout 550,000 square-feet on three different floors.
America’s passion for cars has brought more than 200,000 visitors annually.
The show provided an opportunity for auto dealers to introduce and showcase new vehicle models, without having to approach every single customer from their own stores. This show was also very helpful to attendees, who can be the future car buyers, because the program educates visitors about up and coming vehicles and allows them to compare different models.
Technology was definitely a dominant theme in this auto show. The technological, yet economical car characteristics like fuel efficient engines drew potential buyers’ attention. The looks of these cars were quite unique, too.
“I really loved the newer technologies at this event,” George Swales, one of attendees, said. “The fact that we are looking at the greener cars, like the electric vehicles and the hybrids… Twenty years from now, we’ll be all driving a very, very different vehicles than the ones that are brought today,” Swales added.
Although any form of selling, purchasing or even signing car buying contracts was banned during the show, the auto dealers agreed on exit surveys that the increase in the area’s new car sales is always influenced by this auto show.
The auto sales are expected to increase more this year, since the show had the test ride event that Toyota and Kia were offering to visitors on certain products for the first time. This year, the test ride event took place outside, but it will take place inside of the building next year.
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